Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
🚛 Driver Poll: Home Weekly or Home Daily?
Every driver has a preference when it comes to balancing life on the road and time at home!
At Southland Transportation, we offer opportunities for drivers who prefer weekly home time or getting home every day.
Which would you prefer?
👍 Home Weekly
❤️ Home Daily
Cast your vote and let us know why in the comments! 👇
#southlandtransportation #CDLDrivers #truckdriverlife #TruckingCommunity #DriverPoll ...
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Honoring All Who Served!
This Veterans Day, we proudly recognize the brave men and women who have served our country with courage and dedication.
Happy Veterans Day from Southland Transportation! ❤️🤍💙
#VeteransDay #ThankYouVeterans #southlandtransportation #HonoringOurHeroes #TruckingCommunity ...
0 CommentsComment on Facebook
Keeping our drivers moving means being there when they need us! 🚛
We're proud to have drivers like Tadarius on the Southland team. Thank you for sharing your experience! 🤗
#southlandtransportation #DriverTestimonial #truckdriverlife #otrdrivers #truckingfamily ...
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TRUCKING TRIVIA TIME! 🚛
We all know trucking keeps America moving, but do you know just how much freight travels by truck? Put your trucking knowledge to the test! 💪
👇 Drop your answer in the comments and see who gets it right!
#southlandtransportation #TruckingTrivia #truckdrivers #TruckingIndustry #KeepAmericaMoving #CDLLife ...
0 CommentsComment on Facebook
🚛 Truckers, what's one thing you ALWAYS bring on the road?
Whether it's your favorite coffee mug or a must-have snack, every driver has something they won't leave home without!
💬 Drop your answer in the comments! We'd love to hear what keeps you company on the road.
#southlandtransportation #truckdriverlife #lifeontheroad #TruckingCommunity #CDLLife ...
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6 CommentsComment on Facebook
Did You Know? 👀
Southland's Solo OTR Drivers average 2,556 miles per week! And that's not all. Southland also offers no-touch dry van freight, zero hazmat loads, and weekly home time for Regional OTR drivers.
What's your ideal number of miles in a week? Let us know below! 👇
#southlandtransportation #otrdrivers #truckinglife #CDLDrivers ...
0 CommentsComment on Facebook
Halloween is fun, but safety comes first! Drivers, please stay alert and watch for extra pedestrians on the roads. Slow down and keep an eye out for trick-or-treaters. 🎃
Stay safe out there! 👻🚛
#HalloweenSafety #drivesafe #southlandtransportation ...
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Congratulations to Kirk Edwards!
Please join us in congratulating Kirk on being named Southland Transportation’s October 2026 Driver of the Month.
Thank you for all you do — well deserved! ...
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Did you know? 👀
Southland offers opportunities for both Local CDL Drivers and Shuttle Drivers.
If you’re looking for a driving job with competitive pay, Southland has options worth checking out. 🛻
recruitingatsouthland.com/
#SouthlandTransportation #CDLJobs #LocalDriverJobs ...
1 CommentsComment on Facebook